Data annotation for machine learning, our complete guide


In the current digital age and the new industrial revolution of artificial intelligence, data has become one of the most valuable assets. Machine Learning (ML) plays a major role in exploiting this information to derive meaningful insights and informed decisions.
At the heart of this technology, an essential step makes it possible to transform raw data into usable resources for algorithms: data annotations. This task, often unknown to the general public but fundamental to AI, is to label and organize data in a way that it can be effectively used by Machine Learning models.
Data labeling involves several steps necessary to ensure accurate, high-quality data labeling, such as transcribing, tagging or processing objects within various types of unstructured data (text, image, audio, video), to enable algorithms to interpret the labeled data and train themselves to solve analyses or interpret information without human intervention. In this article, we explain in detail how it all works.
Data annotation is a process that requires both precision and a thorough understanding of the data context. Whether it's image recognition, natural language processing or predictive analysis. Indeed, the quality of data annotation directly affects the performance of the models.
💡 In other words, the relevance and precision of data annotation largely determine the ability of algorithms to learn and generalize from data! In this article, we explain how the data preparation process for Machine Learning models works!

Data annotation: what is it?
Data annotation refers to the process of assigning labels to raw data. These attributes or labels can vary according to the type of data and the specific application of Machine Learning. Data labeling involves the transcription, marking or processing of objects within various data types (text, image, audio, video) to enable algorithms to interpret the labeled data and train themselves to solve analyses without human intervention. Labeled data plays an important role in training machine learning models, and a variety of tools and platforms are used to label or annotate data in different formats.
For example, in an image database, labels can indicate the objects present in each image, such as "cat", "dog" or "tree". For textual data, a data annotation can identify parts of speech, named entities (such as names of people or places), or sentiments expressed in a text. We can also create navigational relationships between entities and solve problems of property correspondence, using specific data annotations.
The task of data annotation can be performed manually by human annotators or automatically using algorithmic techniques (with more or less convincing results). In automated systems, human supervision is often required to check and correct a data annotation to ensure its reliability. Often, the best method of data preparation is to use hybrid approaches: for example, this may involve equipping annotators (or data labelers) with advanced tools to enable them to make precise annotations, and to have a functional and critical eye on the reviewed data.
How important is data annotation (and data annotation tools) in machine learning?
Data annotation is important in Artificial Intelligence in several contexts:
Training Machine Learning models
Machine learning algorithms require annotated data to learn how to perform specific tasks. High-quality annotated data is key for training ML models. Data labeling is an essential part of this process, including the classification, categorization, organization, and sequencing of data. It is important to follow specific steps such as data selection, manual or automatic annotation, quality verification, and revision to ensure accurate, high-quality labeling. For example, a model of image classification needs to be trained on a dataset where each image is labeled with the corresponding class. Without these labels, the model could not learn to distinguish between different categories of objects / different object classes.
Evaluating model performance
Data annotations are used to create validation and test data sets. These sets are used to measure model performance in terms of precision, recall, F-measurement, etc. Annotated data provides a clear reference against which model predictions can be compared.
Continuous improvement of models
Annotations help identify errors and biases in machine learning models. For example, if an image recognition model systematically identifies objects of a certain class incorrectly, a manual data annotation, corresponding to the ”Ground Truth“, may reveal this bias. This enables Machine Learning engineers to adjust and improve algorithms for better performance.
Contextual understanding and data interpretation
Annotations provide important context to data. They enable Machine Learning models (e.g. YOLO algorithm for object detection) to understand not only what the data is, but also how it is structured and what information it contains. For example, specifying a unique index on a user's login name when creating indexes in a database can improve the efficiency of searching and organizing data. The same applies to unstructured data when you try to build ground truth data: when we assign a label or tag to an image, we create metadata which is then exploited to add a semantic layer to an image, enabling the Machine Learning model to interpret it.
Another example: in natural language processing, data annotation labels can indicate syntactic and semantic relationships between words, which is essential for tasks such as machine translation or sentiment analysis.
Development of intelligent systems
To develop intelligent systems that can understand and interact with the world in a human way, it is necessary to have high-quality annotated data. Whether for voice assistants, autonomous cars, or recommendation systems, data annotations play a central role in providing the knowledge needed for learning and decision-making.
What are the different types of data annotation?
There are several types of data annotations, adapted to different data formats and to the specific needs of machine learning applications. Here's a detailed exploration of the main types of data annotations, covering images, text, and other common formats.
Image annotations
Image annotations play a key role in machine learning, especially for computer vision tasks. Below are the main activities in image annotation:
Classification annotation
This type of annotation consists in assigning a unique category to each image. For example, in a fruit data set, each image can be labeled as ”apple”, ”banana” or ”orange”. This type of labeling allows machine learning algorithms to understand and classify images according to defined categories. This method is used for image classification tasks where the model must predict the class of a given image.
Object detection annotation
Here, bounding boxes are drawn around the objects of interest in an image, with each box labeled with the class of the object it contains. For example, in a street image, annotators can identify and frame cars, pedestrians, and traffic lights. This type of annotation is essential for object detection.
Semantic segmentation annotation
In the method of semantic segmentation, each pixel in the image is labeled with a class, allowing for a detailed understanding of the image. For example, a landscape image can be annotated to differentiate the road, trees, sky, and other elements. This is particularly useful for applications that require detailed image analysis.
Instance segmentation annotation
Similar to semantic segmentation, but each instance of an object is labeled individually. For example, in an image that contains multiple dogs, each dog will be annotated separately. This technique is used for tasks where distinction between individual instances is required, such as recognizing multiple objects.
Annotation of key points
Specific points on objects are annotated for tasks such as pose detection or facial recognition. For example, to detect human poses, key points can be placed on joints such as elbows, knees, and shoulders. This method is important for applications that require the understanding of facial expressions or movements.

Text annotations
Text annotations are essential for natural language processing applications (NLP). Here are the main types:
Text classification annotation
Each document or text segment is tagged with a predefined category. For example, e-mails can be classified as "spam" or "non-spam". This type of labeling enables Machine Learning algorithms to understand and classify text documents according to the defined categories. This method is commonly used for document classification tasks, such as spam filtering or news article categorization.
Named entity annotation (NER)
This technique involves identifying and labeling specific entities in text, such as the names of people, things or places, dates or organizations. For example, in the sentence"Apple announced a new product in Cupertino","Apple" and"Cupertino" would be annotated as named entities. This method is required for applications that need to extract specific information.
Sentiment annotation
Text is annotated to indicate the sentiment expressed, as positive, negative or neutral. For example, a customer review can be annotated to reflect the general feeling of satisfaction or dissatisfaction. This technique is widely used for sentiment analysis in social networks and online reviews.
Annotation of parts of speech (POS)
Each word or token in a sentence is labeled with its grammatical category, such as noun, verb, adjective and so on. For example, in the sentence"The cat sleeps","The" would be annotated as a determiner,"cat" as a noun, and"sleeps" as a verb. This annotation is fundamental to the syntactic and grammatical understanding of texts.
Annotation of semantic relations (semantic annotation)
This method involves annotating relationships between different entities in the text. For example, in the sentence"Google has acquired YouTube", an acquisition relationship would be annotated between"Google" and"YouTube". This technique is used for complex tasks such as relation extraction and knowledge graph construction.
Other types of annotations
In addition to images and text, other data formats require specific annotations:
Annotating audio data
Audio files can be annotated to identify specific segments, transcripts, sound types, or speakers. For example, in a conversation recording, each speech segment can be annotated with the identity of the speaker and transcribed into text. This method is essential for applications such as speech recognition and the analysis of feelings in conversations.
Video data annotation
Videos can be annotated frame by frame or by segments to indicate actions, objects, or events. For example, in surveillance video, a person's every movement can be annotated to identify suspicious behavior. This annotation is used by surveillance systems and computer vision applications.
3D data annotation
3D data, such as point clouds or 3D models, can be annotated to identify objects, structures, or areas of interest. For example, in a 3D scan of a room, objects such as furniture can be annotated for augmented reality or robotics applications. This method is used in areas that require precise spatial understanding.
💡 These various types of annotations allow you to create rich and informative data sets, essential for training and evaluating machine learning models in a variety of applications and domains.
What are the different methods of annotating data?
There are several data annotation methods, adapted to the specific needs of machine learning projects and the types of data to be annotated.
Manual annotation
Manual annotation is done by human annotators who review each piece of data and add appropriate labels. This method offers great precision and makes it possible to understand the nuances and complex contexts of data, which is crucial for highly detailed and specific annotations.
Human annotators can adapt to varied tasks and changing annotation criteria, offering significant flexibility. However, this process is often perceived as expensive and time-consuming, especially for large data sets. Additionally, annotations may vary based on annotators' interpretations, requiring quality checking processes to ensure consistency and accuracy.
In reality, your perception of manual annotation processes is probably negative, as you have in the past worked with untrained staff, working on platforms of microtasking or crowdsourcing. Just the opposite of what we offer with Innovatiana: by entrusting us with the development of your datasets, you are working with professional and experienced Data Labelers!
On another topic... we think it's important to remind that human annotators often work on dedicated interfaces (like CVAT or Label Studio, for example), where each page represents a set of data to be annotated, allowing structured and methodical management of the annotation process. See below some annotation techniques:
Automated annotation
Automated annotation uses advanced data processing algorithms and machine learning models to annotate data without direct human intervention. This method is particularly fast, allowing large amounts of data to be processed in a short period of time. Automatic annotation models produce consistent annotations, reducing variability between data.
However, the accuracy of this method depends on the quality of the annotation models, which inevitably make mistakes. As a result, human supervision is always required to check and correct the annotations, which may limit the overall effectiveness of this method if it is not accompanied by supervision by qualified personnel.
Semi-automated annotation
The semi-automated method combines automated annotation with human verification and correction. The algorithms perform a first pass of pre-annotation, then humans correct and refine the results. This approach offers a good balance between speed and precision, as it allows data to be processed quickly while maintaining good annotation quality through human intervention.
It is also less expensive than fully manual annotation, since humans only intervene to correct errors. However, this method can be complex to implement, requiring an infrastructure to integrate automated and manual steps. Moreover, the final quality always depends on the initial performance of the annotation algorithms.
These different data annotation methods offer varied approaches to processing data depending on the resources available, the size of the data set, and the specific requirements of the project. Choosing the appropriate method will depend on accuracy requirements, time and budget constraints, and the complexity of the data to be annotated.

What role do humans play in the Machine Learning / Deep Learning and data annotation process?
Humans play a central role in data annotation, a crucial step for the development of effective Machine Learning models. Human annotations are critical for creating high-quality data sets because human annotators have skills to understand and interpret the contextual nuances and subtleties of data that machines cannot easily discern.
For example, in the annotation of images for object detection, humans can identify and label objects accurately, even in difficult visibility conditions or with partially obstructed objects. Similarly, for textual data, humans can interpret the meaning and tone of sentences, identify named entities and complex relationships, and discern the feelings expressed.
Verfication, audit and supervision of the annotation process
Even when automated annotation techniques are used, human skills remain essential to verify and correct the annotations produced by the algorithms. Automatic annotation models, while efficient and fast, can make mistakes or lack precision in some cases.
Human annotators can review the results, identify errors, and if necessary, make the necessary corrections to ensure the accuracy of the annotated data. This human supervision is particularly important in sensitive or high-risk areas, such as medicine, where annotation errors can have serious consequences.
Quality management
Humans also play an important role in managing the quality of data annotations. Taking care of specific activities like quality management and supporting automated annotation processes is essential. Quality control processes, such as peer review, annotation audits, and mechanisms for Feedback, often involve experienced human annotators who can assess and improve the consistency and accuracy of annotations (and therefore the final quality of your datasets).
For example, in an approach to Crowdsourcing, where numerous annotators can participate, human experts can be tasked with verifying a sample of the annotations for inconsistencies and systematic errors, and providing guidelines for improving overall quality.
Model design and optimization
Beyond data annotation, humans play a key role in designing, training, and optimizing machine learning models. Machine learning engineers and researchers use their expertise to choose the appropriate algorithms, adjust hyperparameters, and select the most relevant data characteristics.
Interpreting model results, understanding errors and biases, and adjusting models to improve their performance require significant human intervention. For example, after the initial training of a model, experts can analyze incorrect predictions to identify sources of bias or variance, and make changes to the training data or model architecture to get better results.
Ethics and responsibility
Finally, humans have a responsibility to ensure that machine learning systems are used ethically and responsibly. This includes considering potential biases in training data, transparency in how models work, and assessing the impact of deployed systems on users and society in general.
Ethical decisions and regulations around the use of artificial intelligence (AI) and machine learning require a deep understanding of the social, cultural, and legal implications, a task that is the responsibility of humans. At a time when regulations around AI are evolving, it seems essential to us to take into account the challenges of data annotation and to implement best practices, such as those recommended by the recent NIST paper with regard to the labeling and pre-processing of data (source: NIST AI-600-1, “Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile”).
How to choose the right tools for data annotation?
The choice of tools for data annotation is critical to ensure the efficiency and quality of annotations, which in turn influence the performance of machine learning models. Here are some criteria and key steps for selecting the annotation tools that best fit your needs:
Understanding project needs
Before choosing a tool, it is essential to fully understand the specific needs of your machine learning project. This means identifying what type of data you're working with, whether it's images, text, text, video, audio, or 3D data, because each type of data may require specialized tools.
In addition, it is key to determine what types of annotations are needed, such as classification, object detection, segmentation, or even textual annotations such as named entity recognition (NER). The volume of data to be annotated should also be evaluated, as it can influence the choice of the tool in terms of scalability and automation.
Features and capacities
The features of annotation tools vary widely, and it's important to choose a tool that meets your specific needs. An intuitive user interface and a good user experience increase productivity and reduce annotation errors that Data Labelers (annotators) could make.
Look for AI-assisted tools that offer quality control features, such as peer review and annotation audits. If your project involves multiple annotators, choose a tool that facilitates collaboration and user management.
Some tools include automatic or semi-automatic annotation features, which can speed up the process. Finally, the ability to customize label types and annotation processes is essential to adapt to the specific needs of your project.
Integration and compatibility
Make sure the annotation tool can be easily integrated into your Workflow existing, using AI to improve the quality of annotated data. Verify that the tool supports the data formats you use, such as JPEG or PNG for images, and TXT or CSV for text.
It should also allow you to export annotations in formats compatible with your data analysis tools and Machine Learning applications. The availability of APIs and connectors to integrate the tool with other systems and pipelines of data is an important criterion for a smooth integration.
Cost and scalability
Consider the cost of the tool based on your budget and the needs of your project. Compare tool pricing models, whether per user, per data volume, or based on a monthly or annual subscription, and assess whether they fit into your budget.
Also, make sure that the tool can evolve with the growth of your project and manage growing volumes of data without compromising performance. Scalability is critical to avoid limitations as your annotation needs increase.
💡 Did you know that? Innovatiana is an independent player: we collaborate with most publishers of data annotation solutions on the market. We can provide you with information on their pricing models, and help you select the most economical solution that best suits your needs. Learn more...
Support and documentation
Good technical support and comprehensive documentation can greatly facilitate the adoption and use of the AI-assisted tool. Verify that the tool offers comprehensive and clear documentation, covering all features and providing user guides.
Evaluate the quality of technical support, looking at the availability of support, whether via live chat, email, or phone, and the responsiveness of customer service. Effective technical support can resolve issues quickly and minimize interruptions in your annotation process.
Test and evaluation
Before making a final choice, it is recommended to test several tools. Use trial versions or free demos to assess the functionalities and usability of each tool. Gather feedback from potential users, such as annotators and project managers, to identify the strengths and weaknesses of each tool.
Conducting small-scale pilot projects allows you to observe how the tool behaves in real conditions and to assess its compatibility with your requirements. This allows you to make an informed decision and to choose the tool that best suits your needs.
💡 Do you want to know more about the data annotation platforms available on the market? Check out our article!
Conclusion
Data annotation is a fundamental and necessary step in the process of developing machine learning models. It makes it possible to transform raw data into intelligible and usable information, guiding algorithms towards more accurate predictions and optimal performances.
Various types of annotations, whether for images, text, videos, or other forms of data, meet the specific needs of various projects, each with its own methods and tools.
However, despite significant advances, the field of data annotation still faces several challenges. The quality of annotations is sometimes compromised by the variability of human interpretations or by the limitations of automated tools.
The cost and time required to obtain accurate annotations can be prohibitive, and integrating annotation tools into workflows Complexes remain an obstacle for many teams.
However, in the rapidly changing AI landscape, startups are constantly striving to gain a competitive advantage. Whether they're developing cutting-edge AI algorithms, creating innovative products, or optimizing existing processes, data is at the heart of their operations. However, raw data is often like a puzzle in which pieces are missing — valuable but incomplete. That's where data annotation comes in, providing the context and structure that turns raw data into actionable information.
The future evolution of data annotation promises innovations, in terms of tools or techniques to accelerate data preparation processes. Developments in artificial intelligence (AI) and machine learning could automate more annotation tasks, increasing speed and accuracy while reducing costs.
We can also imagine that new collaborative techniques and approaches to crowdsourcing more sophisticated ones could improve the quality and efficiency of annotations. At Innovatiana, we are convinced that one constant will remain: services. Whatever the advances in the technologies used for the development of AI, the use of specialized personnel who master the tools and techniques for preparing data, will be more necessary than ever. Data Labelers do important and necessary work, which many now consider to be painstaking or unimportant. On the contrary, we believe that this is an indispensable job that, in the long run, will contribute to the mass adoption of AI development techniques by businesses!