Google Trends Dataset
The Google Trends Dataset provides aggregated data on searches made by users on Google. It allows you to visualize the evolution of interest in a keyword or a subject over time, according to regions, languages or thematic categories.
Dynamic data — exportable in CSV according to the queries made
Free access via the Google Trends platform, with export possible under conditions of use (non-commercial recommended)
Description
Google Trends data is based on a representative sample of Google queries. They are standardized and presented in the form of indices ranging from 0 to 100.
The dataset contains:
- The evolution of a search term over time
- The geographic distribution of interest
- Related queries in progress
- Thematic categories and types of research (web, image, YouTube, news...)
It is a powerful tool to detect weak signals, follow the news or anticipate changes in demand.
What is this dataset for?
Google Trends is used to:
- Analysis of societal, economic or commercial trends
- Optimizing marketing campaigns or SEO
- Competitive or sectoral intelligence
- Modeling demand according to time or regions
- Research in social or behavioral sciences
Can it be enriched or improved?
Yes, data can be enriched by:
- The combination with economic or social indicators (e.g. sales, weather, news)
- Multilingual or comparative analysis between regions
- The aggregation of several queries or related topics
- The use of statistical models or AI to anticipate peaks in demand or emerging trends
🔗 Source: Google Trends
Frequently Asked Questions
Can we download all of the Google Trends data?
No, only data from specific queries can be exported. It is not a complete dataset, but a dynamic exploration tool.
Is the data in real time?
They are updated very frequently, sometimes in near real time for the most popular news topics.
Can data be used for predictive models?
Yes, they are often used as explanatory variables in models to forecast sales, activity, or public interest.
